“Videobutler radiates experience, which gives us great trust”

Canon is the leading name in imaging and has been for the past 80 years. Today it is a global provider of a diverse range of digital imaging technologies for people, businesses and industry. Worldwide, Canon has three main headquarters (based in Japan, the United States and Europe) with 376 subsidiary and affiliated companies in total. More than 190,000 employees work for Canon on a daily base.

The need for webcasts at Canon Europe

Remco Geradts

Remco Geradts is Service Delivery Manager at Canon Europe and is responsible for all productivity services such as laptops, telephones and video conferencing. “Until recently, we had limited experience with webcasts within Canon Europe.

A little while ago we successfully implemented Skype for Business (SfB). The possibility to have virtual meetings with multiple users was received with great enthusiasm by our employees.”

However, because of the possibility to routinely have videoconferences with so many users at once, the need for even larger meetings increased greatly. There was now a requirement for more than the maximum of 250 people in one meeting, so we had to explore alternative technologies to organise such events.

The Virtual Meeting Rooms (VMRs) already in place were not able to meet the demand for having so many participants in one video conference either.

Remco Geradts: “It all happened very quickly. Because of the arrival of new technologies within Canon Europe we were able to uncover a need which was not directly visible, and expectations have only grown since.”

Webcasts via Videobutler

There proved to be a need for having up to two thousand people in one video conference at once. After doing some research Remco came into contact with Videobutler. “Videobutler’s services met our needs perfectly and we already knew of their good reputation”.

To date, there are two scenarios in which webcasts have been used by Canon. One is a webcast with a live audience at an event location, where Videobutler provides a video conferencing system for one day which is suitable for flexible use. The second is one wherein a speaker talks publicly from his or her own desk, using the video conferencing infrastructure within Canon Europe. In addition, webcasts are also used for smaller specific projects.

In Germany, for example, the webcast service is frequently used by the Managing director to easily reach all Canon Germany employees in one session. The goal of these webcasts is to involve participants more, and therefore enable them to ask more questions. The title Canon Germany gives the webcasts: “Ask me anything” speaks for itself.

Meanwhile, Canon EMEA IT uses webcasts to reach the whole team in one session, as the team is located through entire Europe.

Experience with Videobutler

Remco Geradts: “So far our experiences with Videobutler have been very good. The staff there contribute, take active responsibility and make the process as easy as possible. Videobutler has been true to its slogan – Webcasts ‘as a service’. On occasion we have last-minute changes, but that has never been a problem. We know that a whole team are working behind the scenes to make our webcasts a success, but this remains largely invisible to us which as a client is exactly what you want.”


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